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21 August 2012

MASTERS PROJECT SPRING SUMMER 2013

Insert into News by Stefano

Many people don’t know that the crane, in the Japanese popular culture and mythology, is the symbol of joy and a good omen for whose has to face a hard challenge. And masters holds all these senses.

The new Masters’ inspiration focus its leit-motive symbolically interpreted by a bird-shaped origami, a crane.

Many people don’t know that the crane, in the Japanese popular culture and mythology, is the symbol of joy and  a good omen for whose has to face a hard challenge. And masters holds all these senses.

In 35 years, the company shows how the eclectic founder Renato Zaltron shaped a reliable reality from a simple idea, where values are firmly rooted: customer satisfaction, quality of a made in Italy product, a strong corporate social responsibility and respect for the environment.

Just as origami – from a simple  sheet of paper – is able to express thousand elaborated and meaningful shapes, masters has been able to translate the multiple dreams of travellers and sportsmen by offering them a range of well-studied and long-lasting poles.

Here’s how Masters comes forward with next ss13 season “The Beauty of Natural Translation” project and it relates crane as iconographical symbol for a successful and optimistic idea for the future.

As well as hope for a better world.

Masters, poles by nature since 1977.


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