Keep the date…

1977 – Mr Renato Zaltron found the Company, initially launched in the accessories and pole’s components. Right from the start, his customers were the most important and well-know brands worldwide.

The 80′s – Masters attended one of the first Ispo show introducing a small range of multicoloured poles with a good success.

1989 – Masters was a small Company, with limited resources, when a famous American customer recognize the value of it allowed the qualitative leap. After first technicians’ s check, Masters produced even 110.000 pairs ski poles in three months! Facts and opportunities came one after the other without break due to an important acquisition too.

1990 – A famous Italian Company decided to close the poles’ s line as unproductive. Masters got the better of its competitors. It proposed to dispose of stock producing 150.000 pair of poles in one year.That way, stock has been halved and customer turn a good profit! After which, it bought remaining part and all machines.

1994 – Masters developed its first trekking poles collection thanks to several innovation and patented systems designed by Mr Renato Zaltron in the 90′s.

2002 – The first nordic walking collection has been introduced worldwide.

2006 – Masters’ turnover is steadily undergoing a strong growth and development phase with a big record in this year. With the increase of production is necessary a financial plan to expand the floor area with additional 1.000 sqm – total 3.500 sqm – and in the research of materials to satisfy the demand of new products.

2008 – Masters get the worldwide exclusivity rights of Calu® material by which the top models in the summer and winter lines will be developed.

2011 – New partnership start-up with an internationally renowned Korean supplier for the carbon shafts production. Masters, already well-known in the aluminum offer, intends to  achieve a success even in a new lighter range of poles able to satisfy the field’s needs introducing a brand-new Nordic walking poles collection  equipped with avant-garde accessories.

External locking system Clamper’s presentation, by which the new trekking collection 2013 will be equipped.

2012 – Seeing the big summer success obtained with carbon shafts, Masters developed a cross country poles line to meet the professional athletes’ requirements, improving the collection with high-performing accessories.

Masters celebrates its 35th anniversary opening the doors to new business. Important and famous brands of sports industry became part of Masters’ world motivating the research in new technologies.

Today Masters is one of the largest companies in the production of ski poles and trekking poles. Its good reputation is constantly growing thanks to research and development and the beginning of important partnerships. As each company environmentally aware, Masters has for natural tendency a sharp look to the future due to a sensible source of innovation: the attention to detail.

Small steps at a time can achieve great outcomes.